Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
Traces the history of the fast food industry and discusses how it arose in postwar America.
Presents an account of Eduardo Saverin and Mark Zuckerberg's creation of Facebook, the social networking site, as a way to meet women during their time as Harvard undergraduates, and covers how the two men's different ideas about the business caused a rift between them.
